Business Management & Ownership
Course outline and Study Materials Provided Below
Biocouture Case Study: this enterprising woman has devised a way to 'grow' designer clothing, and is trying to raise money to finance her business. Regardless of your own tastes, this is a unique product which could be marketed as 'eco-friendly' and biodegradable, to a select audience. We will discuss...
Class presentation assignment:
Do internet research on a business of your choosing - it can be a startup, or a large business. Prepare a 5-minute PowerPoint (or Prezi) presentation describing the ways in which this business solves a problem through its product or service. You will present it at the next class. A 5-minute presentation typically uses 5-10 slides. Rehearse it so it's exactly 5 minutes +/-.
YETI Case Study: YETI Coolers www.yeti.com was started 10 years ago by brothers Roy & Ryan Seiders. Their market growth has been phenomenal, and the Wall Street Journal just announced (see below) their company was valued at $5 Billion! We will discuss...
Ch. 2 homework questions
Problems #1-12 in "Check your understanding", plus problem #16 in "Business math". Type out the questions to #1-12, and do a nice, neat graph for #16. Free graph paper is at www.printfreegraphpaper.com.
Sharing-Economy Case Study: Scooter-sharing and electric car-sharing businesses have sprung up all over! We will take a look at their business model and crunch some numbers to see if it makes any money. We will also see if the "juicers" (the rechargers) can actually make money....
Apple Case Study: Apple Computer, founded by Steve Jobs, is a classic example on "recognizing opportunities" and coming up with creative products that changed the world.
Opportunity Recognition homework assignment
Instructions: complete the "check your understanding" questions #1-12 at the end of ch. 6 (they are on p. 163).
In addition to the questions, prepare a 1-minute elevator pitch on a business idea of your choice. Be prepared to give your pitch at the next class! You must include the "Three C's" in your pitch (see p. 141). You may choose a well known product idea such as a Tesla automobile, Apple iPhone, Lime scooter, YETI cooler - or a "concept" such as Costco or Home Depot or Starbucks - or you may use a business idea that you presented earlier in class.
Market research looks at three areas:
1. The business environment
2. Your customers
3. Your competition
Classroom Case Study: Aptera Motors
An excellent example of "targeting" and "product differentiation" https://www.aptera.us/
Starting a car company requires financing. This is how Aptera Motors hopes to gain investors: https://wefunder.com/aptera
Homework assignment: iPhone Product Launch
Instructions: Watch the 2 videos below and respond to the 2 questions below. I'm looking for two pages of well-written material.
1st video: This is one of the most iconic product roll-outs in history! Steve Jobs introducing the iPhone in 2008. This one single product made Apple the most profitable company in the world.
2nd video: The iPhone Documentary - this is the 'backstory' of the development of the iPhone. The iPhone didn't magically fall from the sky!... it was the result of 2+ years of intense Market Research and Product Development by teams of hard working people.
2. Watch the 2nd video and write a 1-page outline covering the following:
Market Research assignment
Marketing is how you present your business to customers. You are communicating the value proposition of your product or service.
We will discuss these key concepts in class:
Case Study: Tesla
Tesla Motors was launched by Elon Musk, who made his initial fortune creating the firm "PayPal". In the video below, Mr. Musk recounts the whole timeline of creating a new car company - and the marketing & product development stories behind Tesla's electric vehicles.
Class exercise: How to incorporate your business
Complete the Ch. 8 "Check Your Understanding" questions 1-12, plus 16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Facebook Case Study
You will need to do Internet Research, plus refer back to Ch. 7 (Market Research) and Ch. 8 (Marketing Your Product).
"Nothing happens until someone SELLS something" - Peter Drucker, famous management consultant
Characteristics of a successful salesperson:
Classroom Case Study: Cybertruck and Rivian electric trucks
Compare the 'sales pitch' given by CEO's Elon Musk and R.J. Scaringe. Then compare to a more-polished salesperson.
How do they:
Complete the Ch. 9 "Check Your Understanding" questions #1-12, plus #16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Self-Motivation research assignment
(10 parts, 100 points possible)
Case Study: Eli's Cheesecake Company
We will look at how entrepreneurs make decisions around costs involved with running their business.
Read Ch. 10
Business Decisions homework
Complete the Ch. 10 "Check Your Understanding" questions #1-12, plus #16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Eli's Cheesecake investigation
This assignment looks at the costs of running a business. The assignment handout is posted below.
Key terms from Ch. 10:
Manufacturing Case Study: Ford and Tesla
We will learn about financial statements in the context of car manufacturing; one company that makes money, and one that loses money.
Reasons for Financial Statements
As the operator of a Business, you prepare various financial statements every month because.....
Things to know
The Income Statement shows a company's performance over a given time period (1 month, for example)
The Balance Sheet shows a company's standing at a given point in time (Dec. 31st, for example)
The Cash Flow Statement shows the flow of cash in-and-out, and the current cash balance (cash-on-hand)
A business prepares the above 3 documents at least every month, for 1) the Bank and other Lenders, and 2) for inside management to examine
A Calendar Year runs Jan 1st thru Dec 31st
A Fiscal Year can occupy any 12-month period (July 1st thru Jun 30th, for example)
Profit and Loss Statement is just another name for "Income Statement"
Self-Motivation class presentations
Choose several motivational quotes from the assignment we did earlier (I suggest you choose around 3).
Give a little background history on the author, and then explain what it means to you, giving an example from your own experience. You can use PowerPoints or other handouts, or just do it without props. Time your presentation to last between 2-3 minutes. Then be prepared for 1-2 minutes of class discussion.
Financial Statements homework
Complete the Ch. 11 "Check Your Understanding" questions #1-12, plus #16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Things to Know
Ratios derived from Income Statement
Ratios derived from Balance Sheet
"California Electric Vehicles" case study assignment
Financial Ratios homework
Complete the Ch. 12 "Check Your Understanding" questions #1-12, plus #16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Sources of Funding listed from 'easy' to 'complicated'
Bank Loan Application exercise
California Electric Vehicle, Inc - Balance Sheet analysis exercise
NOTE: As of 3/4/2020 you can now turn in this completed assignment on Canvas.
Financing Your Business homework questions (Ch. 13)
Note: This assignment is now posted on Canvas! It is structured as a multiple-choice exercise. It is *not* time-limited, so take your time answering the questions.
Know these business documents
"Money & Banking" class experiment
CEV Marketing Plan assignment
Begin a marketing plan for the 'E-Truck'! Turn in your completed work on Canvas.
Know the basic types of Organizational Structures
Sole Proprietorship, Partnership, Corporation
Line vs. Staff personnel
Project or "Matrix" structure
Be aware of the costs of hiring someone
Wages, incentives, payroll taxes, paid holidays, benefits
Recruiting & Hiring
Indeed, LinkedIn, Monster, CareerBuilder, and company job boards
How to write a job description
How to write a resume
Types of compensation
Union vs Open shop, and Prevailing Wage (Davis Bacon)
How to train employees
Coach and train them tirelessly
Shadowing w/another employee
Job training services, Comm'y College
Theories of workforce motivation (compare & contrast)
How to build a company
How to motivate employees (some random ideas)
How to be an inspiring leader
Steve Case, AOL founder, used these (3)
Company Research Assignment
"Leadership Styles" research assignment
2020 class: Due Monday, Apr. 6th. (If you need an extra day, that's okay).