Business Management & Ownership
Course outline and Study Materials Provided Below
Ch. 1: Introduction to Entrepreneurship
In this Unit, we will look at the characteristics of the successful entrepreneur, as well as begin discussing what businesses need to succeed.
Biocouture Case Study: this enterprising woman has devised a way to 'grow' designer clothing, and is trying to raise money to finance her business. Regardless of your own tastes, this is a unique product which could be marketed as 'eco-friendly' and biodegradable, to a select audience. We will discuss...
Class presentation assignment:
Do internet research on a business of your choosing - it can be a startup, or a large business. Prepare a 5-minute PowerPoint (or Prezi) presentation describing the ways in which this business solves a problem through its product or service. You will present it at the next class. A 5-minute presentation typically uses 5-10 slides. Rehearse it so it's exactly 5 minutes +/-.
Ch. 2: The Economy
In this Unit, we will compare and contrast a 'command economy' with a 'free-market economy', and discuss competition, supply and demand, global trade, and profit & loss.
YETI Case Study: YETI Coolers www.yeti.com was started 10 years ago by brothers Roy & Ryan Seiders. Their market growth has been phenomenal, and the Wall Street Journal just announced (see below) their company was valued at $5 Billion! We will discuss...
Ch. 3: Types of Business Organizations
Here, we learn about the four main types of businesses, as well as the three basic ways a business can be legally structured - and the pros and cons of each.
Sharing-Economy Case Study: Scooter-sharing and electric car-sharing businesses have sprung up all over! We will take a look at their business model and crunch some numbers to see if it makes any money. We will also see if the "juicers" (the rechargers) can actually make money....
Ch. 6: Opportunity Recognition
In this unit, we will discuss how to create a business plan, and how to identify opportunies for a new business.
Apple Case Study: Apple Computer, founded by Steve Jobs, is a classic example on "recognizing opportunities" and coming up with creative products that changed the world.
Ch. 7: Market Research
Ch. 8: Marketing Your Product
Ch. 9: Selling Your Product
Ch. 10: Business Decisions
Ch. 11: Financial Statements
Ch. 12: Financial Ratios & Breakeven Analysis
Ch. 13. Financing Your Business
Ch. 14: Recordkeeping & Accounting
Ch. 15: Staffing Your Business
Ch. 16: Protecting Your Business: Legal Issues
Ch. 17: Taxes and Regulations
Ch. 18: What is Management?
Ch. 19: Managing Production, Distribution, and Operations
Ch. 20: Managing Purchasing and Inventory
Ch. 21: Making Your Business Grow