Business Management & Ownership
Course outline and Study Materials Provided Below
Biocouture Case Study: this enterprising woman has devised a way to 'grow' designer clothing, and is trying to raise money to finance her business. Regardless of your own tastes, this is a unique product which could be marketed as 'eco-friendly' and biodegradable, to a select audience. We will discuss...
Class presentation assignment:
Do internet research on a business of your choosing - it can be a startup, or a large business. Prepare a 5-minute PowerPoint (or Prezi) presentation describing the ways in which this business solves a problem through its product or service. You will present it at the next class. A 5-minute presentation typically uses 5-10 slides. Rehearse it so it's exactly 5 minutes +/-.
YETI Case Study: YETI Coolers www.yeti.com was started 10 years ago by brothers Roy & Ryan Seiders. Their market growth has been phenomenal, and the Wall Street Journal just announced (see below) their company was valued at $5 Billion! We will discuss...
Ch. 2 homework questions
Problems #1-12 in "Check your understanding", plus problem #16 in "Business math". Type out the questions to #1-12, and do a nice, neat graph for #16. Free graph paper is at www.printfreegraphpaper.com.
Sharing-Economy Case Study: Scooter-sharing and electric car-sharing businesses have sprung up all over! We will take a look at their business model and crunch some numbers to see if it makes any money. We will also see if the "juicers" (the rechargers) can actually make money....
Apple Case Study: Apple Computer, founded by Steve Jobs, is a classic example on "recognizing opportunities" and coming up with creative products that changed the world.
Opportunity Recognition homework assignment
Instructions: complete the "check your understanding" questions #1-12 at the end of ch. 6 (they are on p. 163).
In addition to the questions, prepare a 1-minute elevator pitch on a business idea of your choice. Be prepared to give your pitch at the next class! You must include the "Three C's" in your pitch (see p. 141). You may choose a well known product idea such as a Tesla automobile, Apple iPhone, Lime scooter, YETI cooler - or a "concept" such as Costco or Home Depot or Starbucks - or you may use a business idea that you presented earlier in class.
Market research looks at three areas:
1. The business environment
2. Your customers
3. Your competition
Case Study: Aptera Motors
An excellent example of "targeting" and "product differentiation" https://www.aptera.us/
Starting a car company requires financing. This is how Aptera Motors hopes to gain investors: https://wefunder.com/aptera
Homework assignment: iPhone Product Launch
Instructions: Watch the 2 videos below and respond to the 2 questions below. I'm looking for two pages of well-written material.
1st video: This is one of the most iconic product roll-outs in history! Steve Jobs introducing the iPhone in 2008. This one single product made Apple the most profitable company in the world.
2nd video: The iPhone Documentary - this is the 'backstory' of the development of the iPhone. The iPhone didn't magically fall from the sky!... it was the result of 2+ years of intense Market Research and Product Development by teams of hard working people.
2. Watch the 2nd video and write a 1-page outline covering the following:
Market Research assignment
Marketing is how you present your business to customers. You are communicating the value of your product or service.
We will discuss these key concepts in class:
Case Study: Tesla
Tesla Motors was launched by Elon Musk, who made his initial fortune creating the firm "PayPal". In the video below, Mr. Musk recounts the whole timeline of creating a new car company - and the marketing & product development stories behind Tesla's electric vehicles.
Class exercise: How to incorporate your business
Complete the Ch. 8 "Check Your Understanding" questions 1-12, plus 16-17 (14 questions total). Remember to write your name, date, and title of the homework at the top.
Ch. 12: Financial Ratios & Breakeven Analysis
Ch. 13. Financing Your Business
Ch. 14: Recordkeeping & Accounting
Ch. 15: Staffing Your Business
Ch. 16: Protecting Your Business: Legal Issues
Ch. 17: Taxes and Regulations
Ch. 18: What is Management?
Ch. 19: Managing Production, Distribution, and Operations
Ch. 20: Managing Purchasing and Inventory
Ch. 21: Making Your Business Grow